If you’re interested in landing new business and expanding in income for your law firm, then you’ll need to be up to date with the evolving advertising and marketing strategies that are being used in by Douglas Healy. There are developments and technological advancements that are expected by clients not only when it pertains to practicing law but additionally all marketing efforts. Reaching new clients and expanding your services in 2020 can be easily done if you’re on the right track. Use this marketing strategies guide to help you get started.
Lets begin
1. You’ll need to develop a brand name
Though creating an appealing logo, business card and letterhead, is eye-catching when building a brand. There are furthermore marketing techniques that need to be included when creating a strong brand for your business. The purpose of branding is to convey a strong message to the public about what your company has to offer and why your law office is the better fit compare to other firms. You’ll have the ability to incorporate your advertising initiatives, once you’ve figured out your primary objective.
2. You’ll need a strong but, user friendly website
Now will be the perfect time to build a website if you don’t already have one. Having a well designed website is one of the most efficient ways to reach clients. After all, your website provides all the necessary information your clients need when you’re not available. If you have little to no experience with web designing you should consider hiring an experienced web developer to help you bring the vision you have for your website to life. There are a few things that your website should consist of such as, a simple and clean navigation, A clear mission statement, and also methods for potential clients to contact you.
3. You’ll need to become familiar with search engine Optimization
If you want to get your website ranked higher in the Internet search results than (SEO) is the marketing practice you need to get familiar with. SEO can be defined as the methodology of strategies used to increase the amount of visitors a website gets by using certain targeted keywords to obtain a higher ranking placement in the search results pages on Google, Bing, Yahoo and other search engines. Having your law firm appear within the first 3 pages of a search result is exactly the goal you should want When it comes to SEO. When your website provides specific information on the different services you offer or a potential client runs a web search for legal representation in your practice area, your website will more than likely be viewed. If you don’t quite understand the strategy of SEO, there are many companies you can partner with that will help you become more knowledgeable and obtain the results you’re looking for.
4. You’ll need to create a business page for your firm on different social media platforms
No business is exempt to the valuable and necessary marketing tools that comes from using social media. Social media website, such as twitter, Facebook & YouTube can help you land clients as well as help expand the amount of visitors your website receives. There are various amounts of social media accounts you can choose from but it is ideal if you only utilize 2-3 of the more popular ones. When using social media websites as a marketing strategy always be sure that you are regularly creating original content to offer insight to your clients and potential clients.
5. You’ll need to monitor your marketing analytics
It is important that you assess whether the marketing strategies that you’re using for your website and various social media accounts are giving you successful results. You can collect this data by creating an analytics account with the search engine your using then adding the tracking code given to you, to your website. Figuring out what you’re trying to achieve with using these marketing strategies will also be helpful when it comes to establishing key performance indicators (KPI) that you desire to obtain.
If expanding your business and gaining visibility like Douglas Healy are some of the goals for your law firm, then you’ll need to employ effective marketing strategies. Following the marketing guide above is exactly where you want to begin. If you lack of expertise in any of these marketing techniques you can always hire experts to help you get the results you’re seeking.
