In marketing, there is a pattern that has been repeating for decades. Regardless of the product you sell, there is a constant imbalance between offer and demand.
In 2020, skilled consultants will be receiving most of the traffic. However, experts don’t believe in a lack of talent. What is going to change this new year?
The New Approach For 2020
First, we should take the advice of an expert. Pedram Zohrevand works on engineering consulting from his firm, CES4. He gained experience as a CEO, speaker, and consultant.
After being in business for over 15 years, he learned the fundamental patterns of a market. When someone asks him about the reason for his success, his answer is Trust.
Although it is useful to learn a skill, you still need to be different from others. What can you offer that millions of people cannot?
Customers Care About Success
People do business to solve problems. The best way to attract clients is to show them your history.
What are your success stories? How about getting testimonials? What are the highlights of your career? What projects do you work outside the firm?
It’s critical to increase awareness in the first place. Inbound marketing will make sales easier and increase your trust.
Now that you are getting attention, it’s time for the second question. What should be your message?
As Pedram Zohrevand defined, consulting is about trusting that the expert will help you achieve your goals. They have to be aware that you exist, but that alone won’t close the deal.
New customers want superior products and services. It is essential to overdeliver to beat the competition in the long term.
In short, all the clients will gradually go with the agency that has a unique service.
What Seems To Be The Problem?
Things have changed a lot in the last decade. You had this huge market with high entry barriers back in 2010. Because it was so hard to get started, anyone with an average product could be successful.
Unfortunately, the entry barriers reduced due to innovation and technology. Today, anyone can start a business within a day with no investment. You can build a website for free, create a course, or build a sales funnel in three simple steps.
The increased offer recalibrates the demand. Marketers with average products can no longer get by. Now, does it mean that there are not enough customers?
The Difference Between Success And Failure
The demand has not reduced but increased. This opportunity can help you dominate the market if you take the right approach.
Firstly, we should redefine the way marketing used to work. In the past, having an online presence was a special advantage. Today, those features are basic to be at a competent level, but no longer give an edge.
How can you be different in 2020?
Do what they won’t do. Are you sure that your agency is as optimized as it could be? In every model, people will go for the simplest way to get started, avoiding hard work. You can use that mentality to your advantage.
Can you invest in software? Would you need to hire more people? What if you offered free training? Feel free to use your creativity to create your identity so that people cannot ignore you.
