Dr. Summit Shah of Premier Allergy explains that your personal brand is the reputation and unique characteristics that become associated with your name over the years.
Your business and brand are not something apart from you, they are you. You carry your personal brand with you wherever you go, from the smile you give someone you first met, to the birthday card you send to your investors. You’re the one responsible for these things and so you’re not a businessman, you’re a BUSINESS, man.
Dr. Summit Shah on The Startup Mag
