With so many businesses hoping to get traction online, one of
the best ways to go is through niche marketing. Niche marketing is the practice
of focusing on a business’ particular specialization and finding clients who
are looking for a specific product or service.
What are the benefits of niche marketing?
Niche marketing is an effective tool that has many benefits especially if you
want to get noticed through the noise of the marketing world. Amateur
entrepreneurs often attempt to become a jack of all trades, forgetting that
they may be left unnoticed by strong competitors who have carved out a niche
over the course of years. Here are some of the reasons why you should consider
niche marketing:
1. It lessens competition.
Niche marketing helps you to rise above the competition. For example, being an
attorney, you can separate yourself as a criminal defense lawyer instead of someone being pursued with
questions relating to divorce or taxes.
2. It helps narrow down true clients.
While some searches are only looking into a business on a whim, these searches
are much more often motivated by an intent to learn more about a company or
find a service provider. Appearing to these potential customers and only these
potential customers helps to eliminate the lost time spent filtering out those
with no intent to purchase. By using the right strategies, for example, people
in Tampa, Florida will be able to look for a business identified as a “criminal
lawyer in Tampa” which
serves to filter out resident from other states as well as those looking for an
accident or divorce lawyer.
3. It gives you a search engine boost.
People are now using search engines more than ever. To get ahead with your business, you need to stay on top of the search engine results. In the earlier example, using keywords in your website such as “criminal lawyer in Tampa” can help bump your business up to the front page, dramatically improving the traffic of your site.
How Niche Businesses Can Promote Efficiently
1. Make use of geo-targeted marketing.
If you have read the benefits of niche marketing above, you may notice that we
use phrases pertaining to location. If we were to use an example of a
professional looking to promote himself online, he could adopt strategies
related to geographical location. For example, Mike G Law uses keywords in
articles such as an “attorney in Tampa”, or “criminal lawyer in Tampa”.
This way, people who are looking for Tampa attorneys will most likely to be the
ones viewing the webpage of the business.
2. Take advantage of social media sponsored posts.
The web is becoming a more visual platform. This means that social media websites
such as Facebook, Instagram, Twitter, or Pinterest have visual characteristics
that most owners use to expand their business. A way to promote easily is
through social media sponsored posts. For example, if you are focusing on criminal
defense, all you have to do
is set the parameters that people searching for that term will see your visual
ad. Make sure that your ads are more pictures rather than text, and it should
be as eye-catching as possible.
3. Hire SEO writers who have knowledge about your niche.
Another way to boost your niche business online is finding experienced SEO
writers who know about your niche. They don’t have to be the most expensive
writers, all they have to do is have attention to detail, the ability to meet
deadlines, and a good understanding of the key concepts in SEO. Posting useful
articles that are relevant to your ideal customer at least 3-4 times a week can
work wonders and send visitors by the thousands.
4. Be an authority in your niche.
Sometimes, businesses can be more approachable if there is a person behind it.
Many business figures online have proven this useful. For example, those who
want to focus on personal finance and wealth management would focus on Robert
Kiyosaki as the writer of Rich Dad Poor Dad. He holds seminars and webinars to
help people get started with their wealth-making strategies. This could also
hold true for your niche. You can create useful videos on YouTube, post quotes
on Twitter, and be a proactive voice of the community within your niche.
Understand that these strategies are not meant to produce results overnight,
but gradually through time. With consistency and persistence to catapult your
business, you are better off succeeding as a niche business compared to those
lacking a strategy.
