Social media has been one of the great avenues that all businesses can use to take their brand recognition to the next level. In fact, social media marketing has risen to become one of the top online strategies for business growth.
A dental practitioner, Karl Jobst DDS Grove OK, helps us to understand the power of social media in growing a business:
- It has the power to reach a targeted group of people – through social media, you can find people who are specifically interested in your business based on their demographics or listed interests. This way, you can easily turn them from viewers into customers.
- Social media is affordable and can help you easily gain recognition if you put in the work – once you start your account, you can easily place hashtags, post content, respond to your followers, and this can create engagement and potential leads.
- It also helps you to understand the current trends – social media helps you see what people are talking about, and what trends are applicable in your industry. When you are able to keep up with the current trends, your content will be more popular.
Even dentists and dental business owners can benefit from social media. Karl Jobst DDS Grove OK helps us to understand how social media can help in your dental practice:
How Social Media Can Influence Your Dental Practice
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Social media can help you place sponsored posts in front of potential local clients
Most social media platforms such as Facebook and Instagram can modify your posts to be seen by people who are living in your area. For example, if Karl Jobst wanted to target people who also live in Grove, OK, he can easily change a setting so a particular sponsored posts will only be seen by people in that area. This way, you won’t be wasting ads by showing them to people who may not be potential customers.
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You can post before and after pictures of your clients
People tend to trust companies who show good results. One of the ways to do this is to present before and after pictures. The most popular procedures shown in this way by dental practices are teeth alignment, teeth whitening, and major dental procedures. This can help potential customers to see the quality of your work and if you have previously satisfied clients. Having testimonials and before-and-after results help in your company’s reputation as well.
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You can respond to inquiries quickly for those who can’t reach you via phone call
Another way for future clients to contact you is through social media comments and messaging. The great thing about social media is that it provides a safe, non-committal avenue for people to inquire about your services. The only thing you have to do as a dental practitioner is to respond to their inquiries promptly. When people see that you are responsive on social media, their trust increases as well.
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Social media can help you gain a personable brand
We often see clinics and health centers as cold and unapproachable. This is because of the corporate image they try to maintain. However, you can be a personable dental practitioner if you use social media. This type of approach can potentially bring in clients and help build more trust in your business. Often, we tend to go to businesses we are familiar with. When followers are more familiar with you, they are more likely to ask for a consultation.
Social media brings in a lot of benefits to your dental business. With enough consistency and patience, it is a powerful marketing strategy to any hopeful dental practitioner.
