I recently had the opportunity to interview an under the radar internet marketing guru Arturo Alvarez Demalde. If you haven’t heard the name, don’t worry, that’s the “under the radar” part.

Arturo Alvarez Demalde has been employed with a few different companies and recently did some consulting for Slaske and Kimra Bettasso.

In his time with Ralph Slaske and Kimra Bettasso, Alvarez Demalde learned a lot but also imparted a lot of knowledge. I asked him about his niche work along with the work he has been doing.

What type of Niche Marketing do you do?

I’ve done just about everything. I own about 30 niche sites. Each site is in a different industry. I have home improvement sites along with custom women’s handkerchiefs. One of my favorite sites is my coffee blog. That blog isn’t monetized at all, but maybe one day I’ll get around to that.

Alvarez Demalde on enjoyment:

I have always enjoyed a challenge and SEO has been just that. There are so many algorithm changes and updates that keeping up to date is a full time job. If you’re not testing and always looking for the next effective method, you’ll be stuck in the past telling people to edit their Meta Tags!

What would you suggest for new SEO’s?

Only get into this business if you’re passionate about it. There are plenty of people around that are here for the money and it’s obvious. The money will follow the passion and that’s how almost every successful businessperson started. Once you’ve developed your passion and have a following, it’s easy to monetize. I have come up against a few very challenging situations in which I was tasked with monetizing a very weird site or industry and honestly it’s not that difficult. Building a brand and following can take years. Monetizing takes a month.

Monetizing takes a month!? Care to explain?

You’re right, maybe 31 days is more accurate! Seriously though, you reach out to prospective advertisers who are not competitors. Imagine you have a blog about DIY tricks to build fireplaces or something like that. Your advertisers can be anyone related to fire, from fire starters on Amazon to fireplace manufacturers. That might be an easy example. If a reader has a situation I’d be happy to answer in the comments. You name the industry or site and I’ll give you a couple examples of prospective advertisers. We’ll see if you can stump the great Arturo Alvarez Demalde (don’t look behind the curtain).