images (2) images7Q0SEFC6Market sharing is no fun.  The best way to go is to take all the market.  Why share?  Well that may be the goal but you will always have competition.  If you assume that the competitor will be after your share of the market then you will take precautions to keep your share.  Growing your market share is the real goal.  If the market is not good for your business the increase may be the only way t survive.  With a shrinking market the market share becomes more important.  Createurs De Luxe is into the market share discussion and can tell you the same.

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images1MNVYZ6MSo you have a great idea that will lead to a product that will make you rich?  Well, its not that easy.  Just watch Shark Tank and see the struggle the inventors have endured to bring their ideas to life.  Copy rights and manufacturing are just the beginning.  You have to have a working prototype to show or your are just an dream, nothing more.  Once you have the prototype then you better have a copy right or you will loose your idea before it even get going.  The prototype has to be made to sell.  If you can start in your garage then do so. Luke Weil traveled this path and failed like so many before him.

If you have a business that is virtually invisible online you might need to hire a someone to do some search engine optimization (SEO).  They can help you get noticed when certain searchesuntitled (21) are made.  If you have a good product it should help.  If the product sucks then nothing will help.  If you have a needed product that answers a problem effectively then it will go viral.  Sometimes a product has merit but the marketing is just not there.  Some times an inventor is brilliant but totally lost when it comes to selling their ideas.  Joe Olujic is one of those inventors.

untitled (9)Marketing online can be a good way to get your sales off the ground if done right.  Customers need to be able to find you or you will be out of luck.  If a search for you comes up on the third page you might as well shut the doors.  A SEO can help you find those sales by improving your search results.  The fact is that most who tackle the internet on their companies behalf are extremely disappointed.  If I were to try this I am sure it would fail.  The internet search algorithms are changing all the time and understanding how to adapt is the key.  If you don’t adapt to these changes you will never get good results.  Dove Medical Press has the right idea.