What drives your sales?  Is the search ranking important?  Of course the Google ranking will be critical to your sales performance. imagesVVOKXTLN images7IG1WBAJ If you cant be seen online then your sales will be nil.  If you come up first on a google search then you will be in business.  The real trick is to get that ranking up and keep it there.  That will cost you a bunch and you will have to figure how much to spend.  I would say that SEO help is very cost effective and those not savvy enough to use it will fail.  Tim DeCapua is a real fan of SEO intervention.

images (2) images7Q0SEFC6Market sharing is no fun.  The best way to go is to take all the market.  Why share?  Well that may be the goal but you will always have competition.  If you assume that the competitor will be after your share of the market then you will take precautions to keep your share.  Growing your market share is the real goal.  If the market is not good for your business the increase may be the only way t survive.  With a shrinking market the market share becomes more important.  Createurs De Luxe is into the market share discussion and can tell you the same.

You may have the best widget ever made but if you fail to market it no one will buy it.  What is the most cost effective way to market?untitled (63) untitled (62)  The internet of course!  Can anyone market on the internet?  The answer is yes but only a few have mastered the right method to market your widget.  It would be a shame to have spent all that time and money to invent that widget and not market it effectively.  If you can afford it I would hire a marketing firm to get your widget selling online.  Arthur Falcone, Miami Worldcenter developer is a good marketer and would be a cost effective way to go.

The guy on the TV hawking products is a marketing wizard.  He always show that the product works in the simplest way.  I think we over think products these days and when someone can just show me I like it.  After all isn’t that what we want, a product that works.  Now that the product has been marketed it will need to performimagesHGG4DRK7 images (22) in real life applications to succeed.  Fabreze was one of those products the really worked.  It is now in everything from laundry soap to air freshener.  Arthur Falcone was quoted as saying that he wishes he had marketed Fabreze.

dangerIf you have a need for search engine optimization you don’t want to cheap out.  Some unscrupulous SEO companies will low ball the quote and under deliver.  You will be disappointed and no one wins.  The best approach is to do some research before you commit to a SEO Company and be sure they have good references and results.  The best results come from the most experienced SEO Companies.  If you cant afford the best don’t expect good results.  You might get luck but I don’t think so.  Unless you find a genius with little experience you will fail to get that additional traffic to your site.  Dana Sibilsky might be your man.