Every organization, regardless of the industry in which they operate, stands to benefit from the increasingly effective and efficient use of digital marketing practices. With the development of The #1 Test Case Management Tool – qTest Manager – QASymphony has successfully demonstrated that digital marketing practices can be made more efficient and effective when organizations develop an understanding of how test case management principles can be applied in service of an overarching digital marketing strategy.

During the planning stages, organizations should consider the wide variety of factors that might influence the overall success a digital marketing campaign is ultimately able to achieve. These factors will go a long way in determining the most appropriate strategic approach for the digital marketing campaign, whether it is a B2B digital marketing campaign, a content marketing management campaign, or any one of the many other campaigns and strategies that play such a key role in the planning process.

With a campaign strategy in place, companies must then turn their attention to identifying the specific audience they wish to reach during the course of the digital marketing campaign. The desired target market will in turn help determine the specific marketing actions most likely to convert those reached by the campaign into customers through some form of engagement.

Given the multitude of factors at play in the decision-making process, developing a digital marketing campaign that is as effective and efficient as possible is an undeniably daunting responsibility. The same can be said of the processes involved in software testing, particularly since there are so many parties involved in a detail-oriented and time-intensive responsibility. It is because of these similarities that QASymphony believes digital marketing professionals looking to enhance the overall efficiency and efficacy of their campaigns can apply and seamlessly incorporate many of the test case management practices it has advocated.

The ability to integrate a company’s existing digital marketing practices with a new — and potentially more efficient — system for developing a marketing campaign is perhaps the most critical issue facing any organization. After all, it is far more convenient to improve upon the existing practices that an organization is keenly familiar with rather than attempting to put an entirely new and unfamiliar system in place. Choosing the latter approach is often a recipe for disaster, as the unfamiliarity with the system will result in substantial resistance and potential frustration, outcomes that will occur regardless of the potential benefits associated with such a change.