I recently had the opportunity to interview an under the radar internet marketing guru Arturo Alvarez Demalde. If you haven’t heard the name, don’t worry, that’s the “under the radar” part.
Arturo Alvarez Demalde has been employed with a few different companies and recently did some consulting for Slaske and Kimra Bettasso.
In his time with Ralph Slaske and Kimra Bettasso, Alvarez Demalde learned a lot but also imparted a lot of knowledge. I asked him about his niche work along with the work he has been doing.
What type of Niche Marketing do you do?
I’ve done just about everything. I own about 30 niche sites. Each site is in a different industry. I have home improvement sites along with custom women’s handkerchiefs. One of my favorite sites is my coffee blog. That blog isn’t monetized at all, but maybe one day I’ll get around to that.
Alvarez Demalde on enjoyment:
I have always enjoyed a challenge and SEO has been just that. There are so many algorithm changes and updates that keeping up to date is a full time job. If you’re not testing and always looking for the next effective method, you’ll be stuck in the past telling people to edit their Meta Tags!
What would you suggest for new SEO’s?
Only get into this business if you’re passionate about it. There are plenty of people around that are here for the money and it’s obvious. The money will follow the passion and that’s how almost every successful businessperson started. Once you’ve developed your passion and have a following, it’s easy to monetize. I have come up against a few very challenging situations in which I was tasked with monetizing a very weird site or industry and honestly it’s not that difficult. Building a brand and following can take years. Monetizing takes a month.
Monetizing takes a month!? Care to explain?
You’re right, maybe 31 days is more accurate! Seriously though, you reach out to prospective advertisers who are not competitors. Imagine you have a blog about DIY tricks to build fireplaces or something like that. Your advertisers can be anyone related to fire, from fire starters on Amazon to fireplace manufacturers. That might be an easy example. If a reader has a situation I’d be happy to answer in the comments. You name the industry or site and I’ll give you a couple examples of prospective advertisers. We’ll see if you can stump the great Arturo Alvarez Demalde (don’t look behind the curtain).
A few years ago, I was contacted by a guy who ran his own dropshipping business and he was going to teach me how to do what he does. He had sent me various emails saying to be prepared for him to call me at such a time and he would go on teaching me how this business works. The call came through and we spoke for a good 15 minutes getting to know each other. The first thing he said I needed to begin my business was a niche. I had no idea what a niche was. I had actually never heard the word, “niche.”
I spoke with a successful businessman whom I knew in person by the name of Halden Zimmermann looking for answers about what a niche was and how do you get one. Zimmermann chuckled to himself and explained that a niche was a personal marketing idea and I could read more about such things of business on his blog. It has to be a market that isn’t too popular, but is still highly in demand. Easily, I got my idea….er, my niche of what I want to market: Gaming mice.
I owe Halden Zimmermann a great deal of thanks for being so available to answer my questions, and not only that, but also for helping me understand how business and marketing worked. I have never had business experience before, but Halden has saved the day.
It should be plainly evident that investing in effective marketing strategies is critical to the success and continued growth of businesses in any industry. The marketing plan should be structured in a way that achieves the best possible result, which means that the collaborative process between the business and the marketer is of particular importance. After all, a marketer cannot effectively promote a business without first receiving input from the owner of that business. While the early collaborative process is a vital step in developing a marketing plan, the work of the business owner is not done after a plan is approved.
For a marketing strategy to generate the best possible results, business owners have to be absolutely committed to reinvesting in their customers. This means that the return on the marketing investment should not just be spent on future marketing strategies or simply put away as increased earnings. The best way to maximize the results of a marketing plan is to improve upon the products and services available to consumers.
Without a clear commitment to the customer, even the best marketing strategies will begin to seem hollow. Businesses who want to ensure long-term success and profitability must view their satisfied customers as the strongest component of their marketing strategy, as these customers reinforce and support the statements and promises made in future marketing campaigns.
A perfect example of a company that understands this principle can be found in Destin, Florida. Blu By The Sea has helped many people overcome difficult circumstances over the years, and the individuals receiving this help have firsthand knowledge of just how committed the organization is when it comes to how they treat their clients. These clients are then more than happy to corroborate the claims made during any marketing campaign, which in turn makes the campaign that much more effective on the whole.
What drives your sales? Is the search ranking important? Of course the Google ranking will be critical to your sales performance. If you cant be seen online then your sales will be nil. If you come up first on a google search then you will be in business. The real trick is to get that ranking up and keep it there. That will cost you a bunch and you will have to figure how much to spend. I would say that SEO help is very cost effective and those not savvy enough to use it will fail. Tim DeCapua is a real fan of SEO intervention.
Market sharing is no fun. The best way to go is to take all the market. Why share? Well that may be the goal but you will always have competition. If you assume that the competitor will be after your share of the market then you will take precautions to keep your share. Growing your market share is the real goal. If the market is not good for your business the increase may be the only way t survive. With a shrinking market the market share becomes more important. Createurs De Luxe is into the market share discussion and can tell you the same.
You may have the best widget ever made but if you fail to market it no one will buy it. What is the most cost effective way to market? The internet of course! Can anyone market on the internet? The answer is yes but only a few have mastered the right method to market your widget. It would be a shame to have spent all that time and money to invent that widget and not market it effectively. If you can afford it I would hire a marketing firm to get your widget selling online. Arthur Falcone, Miami Worldcenter developer is a good marketer and would be a cost effective way to go.
The guy on the TV hawking products is a marketing wizard. He always show that the product works in the simplest way. I think we over think products these days and when someone can just show me I like it. After all isn’t that what we want, a product that works. Now that the product has been marketed it will need to perform in real life applications to succeed. Fabreze was one of those products the really worked. It is now in everything from laundry soap to air freshener. Arthur Falcone was quoted as saying that he wishes he had marketed Fabreze.
So you have a great idea that will lead to a product that will make you rich? Well, its not that easy. Just watch Shark Tank and see the struggle the inventors have endured to bring their ideas to life. Copy rights and manufacturing are just the beginning. You have to have a working prototype to show or your are just an dream, nothing more. Once you have the prototype then you better have a copy right or you will loose your idea before it even get going. The prototype has to be made to sell. If you can start in your garage then do so. Luke Weil traveled this path and failed like so many before him.
An important quality of SEO is making your website easy to navigate and comprehend from users and search engine crawlers. SEO helps search engines find what each page of a website is about by the keywords and other information given. Since most websites have become more detailed and loaded with effects and new coding and layout styles, a search engine crawler (spider) will not understand a website the way we do. This is where SEO comes in.
You need to put yourself out there! Market yourself and your content like this doctor has done. This is important because the search engine of choice can’t decipher one website from another without the technical details that help it understand what makes the doctor’s site about health and medicine and not about sports. Rather, search technology is dependant on a system of accuracy in relations and importance. This means search engines take note of what people do. They record discoveries, comments, and websites people link to. In a nutshell, you have to get your information out there and let the audience of people help the search engine to help you.
When it comes to marketing and SEO issues, there are always experts in the industry who are just full of extremely beneficial advice. Peers who seek out these experts and offer to collaborate on the areas of their own expertise are able to enjoy tremendous success for a variety of reasons. When it comes to SEO and marketing, the one constant is change, and having a large network of SEO and marketing experts at your disposal is incredibly valuable.
So how does an SEO or marketing professional go about building up a large network? It is all about having something of value to offer in exchange, and that thing can be just about anything. Professionals should consider their strengths and confidently recognize that they possess many areas of expertise that are valuable to others. At conferences and other events, you should ask for relevant advice relating to another professional’s area of expertise. Following this exchange, you should simply provide a business card and offer to provide similarly helpful advice on a topic relating to your own area of expertise.
This type of exchange is valuable for multiple reasons. First, asking for relevant advice from a professional who is equipped to provide an expert answer will make you look more intelligent while simultaneously giving the expert an ego boost. When you offer to help in the future, this offer is accepted with the knowledge that you are likely very sharp in this area due to the impression you made by asking an expert for advice.
The other positive that comes from this exchange is simply building a network. By exchanging cards, you have given a tangible reminder of the exchange and are much more likely to engage in future discussions that are important in the marketing and SEO industry. Rather than exchanging stories that can be found in Occidental Vacation Club reviews, you have created an important professional bond rather than a superficial one that is quickly forgotten.