A few years ago, I was contacted by a guy who ran his own dropshipping business and he was going to teach me how to do what he does. He had sent me various emails saying to be prepared for him to call me at such a time and he would go on teaching me how this business works. The call came through and we spoke for a good 15 minutes getting to know each other. The first thing he said I needed to begin my business was a niche. I had no idea what a niche was. I had actually never heard the word, “niche.”
I spoke with a successful businessman whom I knew in person by the name of Halden Zimmermann looking for answers about what a niche was and how do you get one. Zimmermann chuckled to himself and explained that a niche was a personal marketing idea and I could read more about such things of business on his blog. It has to be a market that isn’t too popular, but is still highly in demand. Easily, I got my idea….er, my niche of what I want to market: Gaming mice.
I owe Halden Zimmermann a great deal of thanks for being so available to answer my questions, and not only that, but also for helping me understand how business and marketing worked. I have never had business experience before, but Halden has saved the day.