When it comes to marketing and SEO issues, there are always experts in the industry who are just full of extremely beneficial advice. Peers who seek out these experts and offer to collaborate on the areas of their own expertise are able to enjoy tremendous success for a variety of reasons. When it comes to SEO and marketing, the one constant is change, and having a large network of SEO and marketing experts at your disposal is incredibly valuable.
So how does an SEO or marketing professional go about building up a large network? It is all about having something of value to offer in exchange, and that thing can be just about anything. Professionals should consider their strengths and confidently recognize that they possess many areas of expertise that are valuable to others. At conferences and other events, you should ask for relevant advice relating to another professional’s area of expertise. Following this exchange, you should simply provide a business card and offer to provide similarly helpful advice on a topic relating to your own area of expertise.
This type of exchange is valuable for multiple reasons. First, asking for relevant advice from a professional who is equipped to provide an expert answer will make you look more intelligent while simultaneously giving the expert an ego boost. When you offer to help in the future, this offer is accepted with the knowledge that you are likely very sharp in this area due to the impression you made by asking an expert for advice.
The other positive that comes from this exchange is simply building a network. By exchanging cards, you have given a tangible reminder of the exchange and are much more likely to engage in future discussions that are important in the marketing and SEO industry. Rather than exchanging stories that can be found in Occidental Vacation Club reviews, you have created an important professional bond rather than a superficial one that is quickly forgotten.