Darren Pawski NicheWhat is a business without marketing but nothing more than a social club? Without marketing, the business would cease to be a business because funding wouldn’t exist. Marketing is what fuels the business to pay the bills, gain investors, business partners, promote new products and services and overall grow the business.

In order to get in good with market, most businesses hire a professional like Darren Pawski to promote business growth by creating a nitche. Your business niche should be something that will always be needed that is also a low saturated market. A good example of a niche can be found using Google Adwords as it will show the most searched for queries and most invested markets. Those that have high investment rates are overly saturated. Clothing is an example of a bad niche because it will always be returned which is bad for business.


proposable web designKeeping up with an industry in which change is such a constant requires an absolutely extraordinary level of devotion, which is why so many web design firms seek out individuals whose passion for their work extends far beyond their professional responsibilities. Perhaps the most challenging aspect of being a web designer in today’s marketplace is cultivating and maintaining the ability to be a driving force behind these changes rather than merely being able to respond to changes as they occur, so any practice that can enhance operational efficiency has to be incorporated into a comprehensive business strategy.

Using a web design proposal template is one such way to enhance efficiency when it comes to securing clients in need of web design services, but it is absolutely critical to discuss the importance of utilizing highly customizable proposal templates like the ones available through Proposable.com in order to actually reap the reward associated with doing so. Given the rapid changes so common to the web design industry, a web design proposal template has to be just as adept at adaptation as any web design firm or web design professional in order to be valuable.

Adapting Proposals to Reflect Best Practices in SEO and Niche Marketing

It’s fairly likely that an overwhelmingly successful web design proposal drafted over a year ago will not yield anything approximating its original outcome if it were used today. Even a three-month old proposal will likely include information that is no longer useful, which is why selecting a template for web design proposals must include a serious focus on customization in addition to the many other considerations that should factor in such a selection.

When a template offers a host of customizable options and is capable of making the proposal process more efficient in every aspect of creation, delivery, tracking and more, it becomes far more likely that a web design firm will be able to dedicate itself to remaining at the forefront of the industry through strategies aimed at innovation and growth.

Demonstrate a Commitment to a Consistently Thorough Approach

Using a highly customizable proposal template also reflects well on any SEO, web design or niche marketing firm’s commitment to individualization in its approach to web design, not only because of the unique appearance of the proposal itself, but also because of the advanced functionalities of the proposal platform being utilized. Firms using Proposable, for example, are able to communicate with prospective clients inside the proposal itself, which makes conducting and closing a negotiation simple and straightforward for all of the parties involved.

It’s a simple fact of the matter that clients will use the proposal process to get an idea of a firm’s level of professionalism and its commitment to a detailed and rigorous approach to web design, so making use of a proposal template capable of so much reflects exceptionally well on the firm and further enhances the likelihood of closing a deal with a prospective client in need of web design services.

fence-940225_960_720Diversification in any kind of investment strategy is recognized as being of paramount importance, particularly since a diverse investment portfolio can create a sort of insulating effect against any potentially devastating circumstances. In its efforts to inform and empower its investors, Ironfish reviews principles from all industries with the understanding that some of these principles could be applied with great results to a comprehensive property investment strategy. With regard to niche marketing principles, the superficial view would seem to be that a niche approach is somewhat at odds with the inherent practicality of diversification, but that is not necessarily the case upon deeper inspection.

As Ironfish and others have recognized, niche marketing principles can indeed be applied to any number of investment strategies, including property investment strategies. In niche marketing, of course, the idea is to carve out an area of the market that is underserved or is largely viewed as a subset of a larger entity. By focusing on a specific niche and cultivating the status as an expert and an authority, an investor is able to establish a firm grip on this kind of market and therefore generate greater results through this strategy. In property investment, niche markets and niche properties absolutely exist, and it is possible — assuming the other influencing circumstances remain ideal — for investors to adopt a niche strategy that remains in keeping with the principle of investment portfolio diversification.

I recently had the opportunity to interview an under the radar internet marketing guru Arturo Alvarez Demalde. If you haven’t heard the name, don’t worry, that’s the “under the radar” part.

Arturo Alvarez Demalde has been employed with a few different companies and recently did some consulting for Slaske and Kimra Bettasso.

In his time with Ralph Slaske and Kimra Bettasso, Alvarez Demalde learned a lot but also imparted a lot of knowledge. I asked him about his niche work along with the work he has been doing.

What type of Niche Marketing do you do?

I’ve done just about everything. I own about 30 niche sites. Each site is in a different industry. I have home improvement sites along with custom women’s handkerchiefs. One of my favorite sites is my coffee blog. That blog isn’t monetized at all, but maybe one day I’ll get around to that.

Alvarez Demalde on enjoyment:

I have always enjoyed a challenge and SEO has been just that. There are so many algorithm changes and updates that keeping up to date is a full time job. If you’re not testing and always looking for the next effective method, you’ll be stuck in the past telling people to edit their Meta Tags!

Arturo Alvarez DemaldeWhat would you suggest for new SEO’s?

Only get into this business if you’re passionate about it. There are plenty of people around that are here for the money and it’s obvious. The money will follow the passion and that’s how almost every successful businessperson started. Once you’ve developed your passion and have a following, it’s easy to monetize. I have come up against a few very challenging situations in which I was tasked with monetizing a very weird site or industry and honestly it’s not that difficult. Building a brand and following can take years. Monetizing takes a month.

Monetizing takes a month!? Care to explain?

You’re right, maybe 31 days is more accurate! Seriously though, you reach out to prospective advertisers who are not competitors. Imagine you have a blog about DIY tricks to build fireplaces or something like that. Your advertisers can be anyone related to fire, from fire starters on Amazon to fireplace manufacturers. That might be an easy example. If a reader has a situation I’d be happy to answer in the comments. You name the industry or site and I’ll give you a couple examples of prospective advertisers. We’ll see if you can stump the great Arturo Alvarez Demalde (don’t look behind the curtain).



A few years ago, I was contacted by a guy who ran his own dropshipping business and he was going to teach me how to do what he does. He had sent me various emails saying to be prepared for him to call me at such a time and he would go on teaching me how this business works. The call came through and we spoke for a good 15 minutes getting to know each other. The first thing he said I needed to begin my business was a niche. I had no idea what a niche was. I had actually never heard the word, “niche.”

I spoke with a successful businessman whom I knew in person by the name of Halden Zimmermann looking for answers about what a niche was and how do you get one. Zimmermann chuckled to himself and explained that a niche was a personal marketing idea and I could read more about such things of business on his blog. It has to be a market that isn’t too popular, but is still highly in demand. Easily, I got my idea….er, my niche of what I want to market: Gaming mice.

I owe Halden Zimmermann a great deal of thanks for being so available to answer my questions, and not only that, but also for helping me understand how business and marketing worked. I have never had business experience before, but Halden has saved the day.


It should be plainly evident that investing in effective marketing strategies is critical to the success and continued growth of businesses in any industry. The marketing plan should be structured in a way that achieves the best possible result, which means that the collaborative process between the business and the marketer is of particular importance. After all, a marketer cannot effectively promote a business without first receiving input from the owner of that business. While the early collaborative process is a vital step in developing a marketing plan, the work of the business owner is not done after a plan is approved.

For a marketing strategy to generate the best possible results, business owners have to be absolutely committed to reinvesting in their customers. This means that the return on the marketing investment should not just be spent on future marketing strategies or simply put away as increased earnings. The best way to maximize the results of a marketing plan is to improve upon the products and services available to consumers.

Without a clear commitment to the customer, even the best marketing strategies will begin to seem hollow. Businesses who want to ensure long-term success and profitability must view their satisfied customers as the strongest component of their marketing strategy, as these customers reinforce and support the statements and promises made in future marketing campaigns.

A perfect example of a company that understands this principle can be found in Destin, Florida. Blu By The Sea has helped many people overcome difficult circumstances over the years, and the individuals receiving this help have firsthand knowledge of just how committed the organization is when it comes to how they treat their clients. These clients are then more than happy to corroborate the claims made during any marketing campaign, which in turn makes the campaign that much more effective on the whole.

What drives your sales?  Is the search ranking important?  Of course the Google ranking will be critical to your sales performance. imagesVVOKXTLN images7IG1WBAJ If you cant be seen online then your sales will be nil.  If you come up first on a google search then you will be in business.  The real trick is to get that ranking up and keep it there.  That will cost you a bunch and you will have to figure how much to spend.  I would say that SEO help is very cost effective and those not savvy enough to use it will fail.  Tim DeCapua is a real fan of SEO intervention.

images (2) images7Q0SEFC6Market sharing is no fun.  The best way to go is to take all the market.  Why share?  Well that may be the goal but you will always have competition.  If you assume that the competitor will be after your share of the market then you will take precautions to keep your share.  Growing your market share is the real goal.  If the market is not good for your business the increase may be the only way t survive.  With a shrinking market the market share becomes more important.  Createurs De Luxe is into the market share discussion and can tell you the same.

You may have the best widget ever made but if you fail to market it no one will buy it.  What is the most cost effective way to market?untitled (63) untitled (62)  The internet of course!  Can anyone market on the internet?  The answer is yes but only a few have mastered the right method to market your widget.  It would be a shame to have spent all that time and money to invent that widget and not market it effectively.  If you can afford it I would hire a marketing firm to get your widget selling online.  Arthur Falcone, Miami Worldcenter developer is a good marketer and would be a cost effective way to go.

The guy on the TV hawking products is a marketing wizard.  He always show that the product works in the simplest way.  I think we over think products these days and when someone can just show me I like it.  After all isn’t that what we want, a product that works.  Now that the product has been marketed it will need to performimagesHGG4DRK7 images (22) in real life applications to succeed.  Fabreze was one of those products the really worked.  It is now in everything from laundry soap to air freshener.  Arthur Falcone was quoted as saying that he wishes he had marketed Fabreze.