What is a business without marketing but nothing more than a social club? Without marketing, the business would cease to be a business because funding wouldn’t exist. Marketing is what fuels the business to pay the bills, gain investors, business partners, promote new products and services and overall grow the business.
In order to get in good with market, most businesses hire a professional like Darren Pawski to promote business growth by creating a nitche. Your business niche should be something that will always be needed that is also a low saturated market. A good example of a niche can be found using Google Adwords as it will show the most searched for queries and most invested markets. Those that have high investment rates are overly saturated. Clothing is an example of a bad niche because it will always be returned which is bad for business.