The guy on the TV hawking products is a marketing wizard. He always show that the product works in the simplest way. I think we over think products these days and when someone can just show me I like it. After all isn’t that what we want, a product that works. Now that the product has been marketed it will need to perform in real life applications to succeed. Fabreze was one of those products the really worked. It is now in everything from laundry soap to air freshener. Arthur Falcone was quoted as saying that he wishes he had marketed Fabreze.